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_builder_version=”4.17.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_cta button_url=”https:\/\/bit.ly\/3oODpG0″ url_new_window=”on” button_text=”Download” _builder_version=”4.17.3″ _module_preset=”default” background_enable_color=”off” background_image=”http:\/\/karendavies.karen-davies.co.uk\/Home\/wp-content\/uploads\/2022\/05\/10-Steps-to-Digital-Course-Success.png” background_blend=”multiply” custom_margin=”-1px|||||” custom_padding=”30%||30%||true|false” global_module=”750″ saved_tabs=”all” global_colors_info=”{}”][\/et_pb_cta][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” header_2_font=”|300|||||||” header_2_text_color=”#161616″ header_2_font_size=”40px” header_2_line_height=”1.35em” header_2_font_size_tablet=”30px” header_2_font_size_phone=”20px” 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\u2013 Steve Jobs<\/em><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” text_font=”|300|||||||” custom_margin=”48px|||||” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n You\u2019re an expert in your field; you\u2019ve created an incredible digital course; you have so much to offer and yet\u2026 it simply doesn\u2019t look that way.<\/p>\n They say the first bite is with the eye and that\u2019s not just true of food: you can have the best content in the world, but if you haven\u2019t considered your design and, more importantly, your branding, then you simple won\u2019t be in demand.<\/p>\n Having a digital course as part of your offering is a great way to build your brand and expand your audience. It sets you up as an expert in your field, attracts a wider customer base and is one of the best passive income streams for any sector.<\/p>\n If you can hone in on an area about which you are both passionate and knowledgeable, you can create content that will appeal to your core clientele, and is guaranteed to get you repeat business.<\/p>\n I\u2019ve said before that, even if your subject has already been covered in other people\u2019s digital courses, it\u2019s still worth doing because the way you present it will be unique to you. You see the student experience is as much a part of your course as is the takeaway, and a big part of that experience is you.<\/p>\n Additionally, your course needs to be engaging, fun and well structured, with clear objectives and valuable information.\u00a0<\/p>\n Because you are the expert, the course should be an extension of your brand: people are buying you and your expertise, so let them know that they\u2019re getting excellent value for money. The best way to do this for this in order to secure new customers is to make sure the course looks every bit as professional as the rest of your business. If the branding on your course looks cheap or hurried, people will think you don\u2019t care, and if you don\u2019t care why should they?\u00a0<\/p>\n So what do I mean by\u00a0<\/span>\u2018branding\u2019<\/em>?\u00a0<\/p>\n I talk a lot about branding as it\u2019s a subject that\u2019s very close to my heart. Having worked as a designer for over 20 years, I\u2019ve often been asked to help with people\u2019s branding and I\u2019ve lost track of how many times I\u2019ve spoken to prospective clients only to realise that \u2018branding\u2019 to them is just a new logo.<\/p>\n That\u2019s important, don\u2019t get me wrong, but branding can\u2019t be summarised in one graphic; it should go right across your business. Imagine you were to buy a motorbike and you got yourself a beautiful new helmet to go with it: that\u2019s all very well and it\u2019s the first thing people think of when they think of bikes, but you can\u2019t just hop on and assume that a helmet is all you need. You need riding leathers, boots, gloves and a licence that says you can ride for a start! There\u2019s so much more to riding than the helmet that everyone sees, and there\u2019s so much more to branding than the logo that everyone sees!<\/p>\n Your brand needs to be consistent throughout everything you do: that means graphics, colours, fonts, tone of voice (the way you \u2018speak\u2019 in written conversation and on social media) and so much more.<\/p>\n It\u2019s a lengthy but very worthwhile process and needs to extend to your digital course. To help you get started, I\u2019ve put together 10 top tips to help you nail the branding on your digital course:<\/p>\n<\/div>\n<\/div>\n Tip 1:<\/strong> Tip 2:<\/strong> Tip 3:<\/strong> Tip 4:<\/strong> Tip 5: Tip 6: Tip 7: Tip 8: Tip 9: Tip 10: Even if it\u2019s 5 minute free taster session it deserves the same care and attention as the rest of your business. You wouldn\u2019t wear your best suit to one meeting and then send your assistant to the next meeting in a onesie (I hope!) so don\u2019t let your digital course make you look bad!<\/p>\n<\/div>\n<\/div>\n Summary<\/b><\/p>\n Branding isn\u2019t just for businesses; it\u2019s for products as well. Your digital course will be competing against others within the marketplace so you need to ensure that it looks and feels like your brand.<\/p>\n Think about how you want your students to feel when they see your brand, and then consider how that extends through to your course. The ultimate goal is to get your students to the end of the course having experienced a transformation. Make it as accessible and welcoming as possible so that they leave raving about your course and telling others about it.<\/p>\n Above all, make sure that your branding is so eye-catching, distinctive and evocative that one glimpse of it is all it takes to make people desperate to know more!<\/p>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.3″ _module_preset=”default” global_module=”940″ global_colors_info=”{}”][et_pb_row _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.16″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”80px||0px|||” 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url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https:\/\/www.instagram.com\/karen_pinklemon\/?hl=en” _builder_version=”4.17.3″ _module_preset=”default” background_color=”#ea2c59″ background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”pinterest” url=”http:\/\/interest.ph\/pinklemonbranding\/_created\/” _builder_version=”4.17.3″ _module_preset=”default” background_color=”#cb2027″ background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]pinterest[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”youtube” url=”https:\/\/www.youtube.com\/channel\/UCwKFkbSKdDuPfUBLk6pkpww” _builder_version=”4.17.3″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]youtube[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" \u201cDesign is not just what it looks like and feels like. Design is how it works.\u201d \u2013 Steve Jobs You\u2019re an expert in your field; you\u2019ve created an incredible digital course; you have so much to offer and yet\u2026 it simply doesn\u2019t look that way. They say the first bite is with the eye and […]<\/p>\n","protected":false},"author":1,"featured_media":979,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080"},"categories":[13],"tags":[12,19],"yoast_head":"\n
Understand\u00a0what you are trying to\u00a0achieve\u00a0and the goal of your digital course.<\/strong> For example: is this course a \u2018freebie\u2019, a stand-alone product, or is being used to drive leads to a bigger product. Having an idea of how your digital course is going to be used will help you to achieve clarity arounds its goals.<\/p>\n<\/div>\n<\/div>\n
Define your ideal student<\/strong>\u00a0<\/span>\u2013 where are you best placed to advertise to them, how do they speak, what will make them invest in you?<\/p>\n<\/div>\n<\/div>\n
Decide on your colour scheme\u00a0\u2013<\/strong> will you use your primary brand palette or will you extend your colours and create a palette that complements your primary palette? It\u2019s important to stick with your primary colour as this represents your brand, but you could always build a secondary palette that feeds into the digital side of your business. Whatever you decide to do, make sure you are staying consistent.<\/p>\n<\/div>\n<\/div>\n
Create a course logo\u00a0\u2013<\/strong> identities are not just for companies, they are for products as well, and a digital course is a product that needs its own identity. For example, my overall branding is Pink Lemon, but I could choose to brand individual courses as \u2018green lemon\u2019, \u2018blue lemon\u2019 etc to denote different aspects of my offering; or I could create a new logo that incorporates the Pink Lemon, but still allows me to go in a completely different direction.<\/p>\n<\/div>\n<\/div>\n
Choose your fonts\u00a0\u2013<\/strong> fonts can say a lot about your brand so choose wisely: is your business feminine and relaxed (and might therefore suit an italic, scripted font)? Or is it dependable and conservative (a heavy, bold font perhaps)?<\/p>\n<\/div>\n<\/div>\n
Pick your images\u00a0\u2013<\/strong> every image tells a story! The images you use within your course must complement what you are sharing with your student. Images play an important role in supporting the written word. The style of the image and the way it is laid out will convey a meaning, and so it\u2019s important to align the meaning with the content of the course \u2013 you shouldn\u2019t just search stock images for \u2018business\u2019 photos for example. Try, where possible, to use original photos or graphics that are tailored to your business ideals.<\/p>\n<\/div>\n<\/div>\n
Creating videos\u00a0\u2013<\/strong> make sure the videos within the course are consistent in terms of filming style and location, and that any title slides and graphics within the videos look as though they are part of your suite of design. Think about creating thumbnails at the start of the video that tell your students what the video is about so that it looks clear and polished.<\/p>\n<\/div>\n<\/div>\n
Create a Brand Style Guide\u00a0for consistency.<\/strong> By this I mean you should have all the details of your brand written down in one place. Think of it this way: if you won your dream holiday and had to leave the country tomorrow, would you be able to leave the running of the business to someone else? Think of everything they would need to know from your colour palette to the way you use language and make a note of it. This will help you avoid inconsistencies within your brand.<\/p>\n<\/div>\n<\/div>\n
Digital course assets<\/strong>\u00a0<\/span>\u2013 make sure that all your design assets (header, hero banner, product image, thumbnails, checkout image, log-in graphic) within your digital course are consistent. Ensure the design you choose runs throughout all of the design elements so your course looks neat, professional and instantly recognisable.<\/p>\n<\/div>\n<\/div>\n
Brand your course like you would your business!\u00a0<\/strong><\/p>\nJoin my newsletter<\/h2>\n